[S1E11] Nobody Knows Anything
Problem with that may be that Big P may have cooperated as far back as 1995, 4 years earlier. Paulie and Tony come to this conclusion in a later episode, where they remember Big P.But then again, when it comes to snitching, nobody really knows anything.
[S1E11] Nobody Knows Anything
Bryan Clayton: [00:19:27] Yeah, in the early days we didn't really have that compelling of a value proposition for service providers, especially in markets we were just launching new. We didn't have the liquidity. And so it was very much a nuanced hand-to-hand combat, hand cranking style of recruitment for the supply side. So, it's was dialing for dollars on every single person that put a ad in Craigslist. Every lawn care service that had a- an account on Yelp. Every lawn care service that was using Facebook to try to market their business. We could identify these men and women and reach out to them and say, "Hey listen, we're starting this platform in your area, it's called GreenPal, it's our goal to help you double your business in the first year. It's totally free to signup. If you make any money on it, there's a small transaction fee, but it's free to use other than that, and you can just try it out." That was the pitch we gave, and, you know, if you call a 100 people, you might get 10 to see us. And we just did that for years. And so we began to figure out, "Okay, these are the things that our supply side cares about. This is the points of our value proposition that they respond to." And then we could figure out a way to recruit these suppliers digitally. But in the early days we didn't know, and we didn't have the money. So it was kinda like, if you ate nothing but Ramen noodles that week, it averaged out to five suppliers per packet of Ramen noodles. Like, you know, it was just like, it was basically us, you know, at that point, and because we didn't have the money to- to pour into Facebook, or Instagram, to recruit these service providers. Now, we have a much more automated, streamlined approach. We do it completely digitally. We don't do any hand cranking on that side. And also we kinda positioned ourself as a brand in the lawn care industry. Anybody that- that mows drives for a living knows about us, and so they come to us organically. Now, about, you know, five, six, seven years ago, nobody knew who we were, so it was all hand-to-hand combat. 041b061a72